I Will Show You How to Sell Your Sailboat Quickly and for Top Dollar...
Dear Sailboat Owner,
Do you need to sell your boat but don't know the best way? Not sure what price to set? Already tried on your own but got no offers, just tire-kickers?
Let me help you.
I've been buying and selling used sailboats for nearly 30 years. It has been my living for as long as I can remember.
I'll show you - step by step - how to price, prepare, market, and sell your sailboat. And we won't mess around: our goal will be to sell it in weeks, not months.
Forget Everything You Know About Selling a Sailboat
I see it all the time. A typical seller tries to market a boat and then manages to make every possible mistake. Finally, frustrated, he figures that by lowering the price, he'll find a buyer quickly. He's dead wrong, of course, and now he's just throwing money away in increasing desperation.
The boat sits unsold and the dockage, maintenance, and insurance eat him alive.
It must be the economy, right? Or the tough financing environment? That's why the boat won't sell, even though it's priced below its market value...
Set Your Sailboat Apart from the Rest
Don't for one minute fall into this woe-is-me mentality. I assure you that any boat - when presented and marketed properly - can be sold relatively quickly at its market value or even well above. Yes, even in this economy.
How do you make your boat stand out from all the others out there for sale? I'll share with you a number of secrets on how to accomplish this. Many of these techniques are just so simple, yet 95% of sellers are unaware of how powerful they can be.
"Dear Bill,
Thank you! How to Sell a Sailboat is comprehensive, detailed, and easy to follow. As a buyer and seller of sailboats myself, I am looking to buy from people NOT following these tips."
Greg VanLaere,
Indiana, USA
Why Not Just Hire a Broker to Sell the Boat?
If you don't care how much money you get out of your boat, then hiring a broker might be the right course for you.
But if you do care about the money, then you should know that brokers are not always looking out for your best interests.
They only get paid when the boat sells and I assure you they won't be fighting too hard for top dollar - they would much rather sell it quicker for a 10 to 20 percent lower price. And let's not forget about their 10 percent commission on top of that.
This System Will Work Anywhere in the World
The principles of selling sailboats effectively are universal, no matter where you live in the USA, Canada, Caribbean, Europe, Australia, South Africa, South America, Asia, Pacific Islands, or anywhere there are sailboats.
Just follow the steps in the guide and you will be in the small minority of sellers who present their boats to appeal specifically to the best buyers.
Position Your Boat to Attract Only the Best and Most Qualified Buyers
The approach I describe in the guide is a systematic way of getting your marketing efforts to reach the right kind of buyer. Every technique and tip is geared toward not wasting time with unqualified prospects.
You will find that when you prepare and present your boat in the most favorable way and then get the right prospects to view it, the entire selling process becomes much easier. In many cases, you won't even need to negotiate, as the buyer will pay the full asking price on the spot!
You will learn how to:
- Determine the right price to ask for your boat
- Put money in your pocket by knowing how to negotiate correctly
- Increase the resale value of any boat built before 2000, simply by changing how she's offered
- Avoid using those three little words that are absolutely guaranteed to bring you heartache when selling a boat
- Ensure a safe, smooth payment process and transfer of ownership
Here are a Couple More Emails I've Received From Readers:
August 8, 2011
"Bill,
The content was comprehensive and applicable to any size sailing vessel. Excellent, well-organized, and easy to read. Thanks!"
James Tucker,
Mount Pleasant, South Carolina, USA
August 25, 2011
"Bill,
I have been involved in selling and buying boats for over 35 years. I found How to Sell a Sailboat to be a jewel of information. If I had known then what I know now, I could have gotten better prices on boats I sold in the past. The wisdom within these pages can be turned into dollars in your pocket."
Ted R.
Ocala, Florida, USA
The guide is available in either electronic (PDF) or hardcopy format and is packed with ideas, examples, techniques, and proven advice on how to effectively market and sell a used sailboat, even in a competitive local market.
Follow the recommendations in the guide and you could enjoy a 20% - 50% higher sales price than you would on your own. Even if I charged hundreds of dollars for this information, it would still be a bargain. But as you can see, the price for the download version is a steal while it lasts:
Full Price: $99
Download Version: $47
And I'm going to include - at no additional cost to you - the sailboat seller's legal forms kit. If you've ever purchased legal forms, you'll know that these documents alone are worth the price.
So come on aboard and let's sell that boat together, starting right now.
William "Bill" Hughes
P.S. - The guide and legal forms are in Adobe PDF format as digital downloads. You will receive them immediately - no matter what time of day or night it is.
The bundle you'll receive will include the following:
How to Sell a Sailboat:
How to Prepare and Market a Used Sailboat for a
Quick Sale at a Strong Price
Published in August 2011
TABLE OF CONTENTS
Chapter 1: Creating Value When Selling a Sailboat
Understanding the Buyer's Mindset
Improving Aesthetics
Clearing the Clutter
Optional Equipment
Final Touches
Chapter 2: Establishing a Price
Perception of Value
Perception of a Better Boat: A True Story
An Example of Price and Expectation
A Deeper Understanding of Our Target Market
The Problem with Setting a Low Price
The Truth About Price Guides
A Pricing Formula
Chapter 3: Advertising and Marketing
Fundamentals of Marketing
Newspaper Advertising
Internet Classifieds
Online Auctions (eBay)
Creating a Listing Sheet
Writing a Good Classified Ad
Classified Ad Samples
Placing Classified Ads
Creating a Dedicated Internet Sales Page
Why We Don't Use Brokers
Chapter 4: Showtime
Calls and Greetings
Two Kinds of Callers
Buyer Tracking Worksheet
The Appointment
Seasonal Hospitality
A Prospect Who is a Long Drive Away
Marine Surveys
Sea Trials
Chapter 5: Seller Negotiations
Chapter 6: Financing Issues
Traditional Marine Financing
Seller Financing
Chapter 7: Avoiding Problems
Scams, Theft, and Spam
Forms of Payment
Chapter 8: Completing the Transaction
Final Paperwork
Vessel Bill of Sale
Coast Guard Bill of Sale (CG-1340)
Vessel Title
Conclusion
Appendix: Resource Guide
The Sailboat Seller's Legal Forms Kit
Standard and Coast Guard bills of sale, which will ensure a smooth transaction and protect your interests when selling your sailboat. Includes both sample completed forms and print-ready blank forms.
Includes the following:
- Standard Vessel Bill of Sale (Blank)
- Standard Vessel Bill of Sale (Sample Filled-Out)
- Documented Vessel Bill of Sale (Blank)
- Buyer Tracking Sheet
A value of $49. INCLUDED FREE.
International Marine Resource Directory
A comprehensive list of marine wholesalers, suppliers, distributors, and exporters. Organized by country, complete with website and contact information. This would take weeks or even months to assemble on your own.
Valued at $29. INCLUDED FREE.
I'm so confident you'll find this guide invaluable that I
offer an unconditional 90-day money back guarantee.
So you are taking no risk at all.
Bundle Summary:
Prefer a hardcopy?
How to Sell a Sailboat ships in a sturdy three-ring binder along with a CD-ROM of the electronic PDF version. Both bonuses, including the legal forms, are included in both the print and digital versions. The price is $99.00, which includes free USPS shipping to
any U.S. address.
Order the hardcopy version of the course now.
